Values

These are the principles that guide my work:

 

TRANSLATE
I uncover your message and create copy that unleashes it. I’m a sleuth. I don’t dictate. I collaborate and guide.

 

SEEK SUNLIGHT
I strive for clarity. I write, test, and rewrite until it sings.

 

MAKE THINGS BETTER
Edits are everything. A nitpicky process means we get it right.

 

SAY WHAT YOU NEED
I value direct communication because it allows collaboration to flow and keeps everyone engaged and invested.

 

LOVE THE POSSIBLE
I push myself to be a diver, to jump at the opportunity to go deep, to find the vintage necklace in the discount bin.

 

ABOVE ALL, RESPECT
High ethical standards are non-negotiable. My work never compromises a person or group, especially marginalized people.